About

It’s about the Team.

We love what we do. It’s who we are. It’s why we do what we do. We aren’t just in this for the short term and didn’t start this because it was the latest trend. Our team is dedicated to being the best we can be. We will not rest until our clients and their campaigns are successful. And continue to be successful year-after-year. It’s not something you can teach or something that you can learn by reading a book. It’s a drive that runs deep in us that propels our clients to new and exciting levels. Because, after all, software tools and certificates can only take a business so far. That’s not what it’s about. It’s about the team.

While Mproven was created in 2003, our management team has been working together for almost two decades providing a strong foundation on which to build our client’s programs.

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Gary Mincieli
Strategy

Gary's interactive career began in 1999 as a web analyst for a Philadelphia-based interactive agency. While measuring user behaviors for some of the Internet's most visited websites, he began exploring techniques for improving user behavior. It wasn't until he began isolating user behaviors based on their path to the website that the power of search engines as a promotional vehicle became clear to him. Search visitors reaching a website for relevant key terms were many times more likely to perform key actions. He's been hooked every since. Today, Gary prides himself on knowing all the many components of search. And, more importantly, knowing which ones matter and which really don't. He uses this knowledge to help guide our clients' programs and ensures that we build effective advertising programs driven by performance that matters. Gary has a Bachelor's degree in English Literature from West Chester University.

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John Iwanicki
Client Services

John is responsible for overseeing program development and execution. He ensures continued program optimization and is responsible for measuring and influencing program ROI. John began his interactive career in 1998 as the head of web analytics for a web agency in suburban Philadelphia. This included performance measurement of advertising programs. At Mproven, his analytics background combined with business knowledge make him very valuable to his clients. John has an engineering degree from Michigan State University and a Wharton M.B.A.

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Shahid Khan
Technology & Analytics

Shahid has built an extensive knowledge of technology and analytics tracking since 2000. He has broad knowledge in various development languages and can build virtually anything that our clients need. Shahid has a Bachelor’s degree in Computer Science from Aligarh University.

 

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