The Iron Shop Case Study

The Iron Shop Case Study

  • The Iron Shop Case Study
Challenge

Iron Shop is the leading supply of spiral stairs in North America and has been in business since 1934. Their web presence was somewhat lacking and the leads that they were recognizing online were not indicative of their popularity and strength as a business. Competition was getting more and more fierce in an attempt to dominant the space through organic and paid search efforts.

Tactics Employed
SEO
Paid Search
Microsite Development
Program Results

Mproven designed and built a high converting, responsive landing page that could be accessed easily and without confusion from both mobile and desktop platforms. Mproven redirected The Iron Shop’s paid search visitors to this new landing page as an extension to the paid ads. The program improved conversion rates by more than 400% resulting in hundreds of leads driven per month by both phone and form submissions. Mproven’s relationship with this client spanned more than a decade.