IFCO Case Study

IFCO Case Study

  • IFCO Case Study
Challenge

IFCO Systems, the worldwide leader in pallets supply, used wood pallet recycling, and pallet management with over 60 pallet distribution centers in the U.S. needed help acquiring new business leads and wanted to gain a stronger presence online where their visibility was behind that of its competitors. The company’s main corporate website, while somewhat effective at reaching searchers with the company’s name in its query, was not built to reach and convert new, brand-unaware searchers.

Tactics Employed
National + Local SEO
National + Local Paid Search
Microsite Development
Program Results

Within three months of the execution of the new microsite, organic optimization, and paid search advertising efforts, IFCO began acquiring hundreds of qualified leads sent directly to each plant across the county. Pallet Enterprise Magazine, the leading trade publication for the pallet and lumber industries in the US and Canada, specifically identified IFCO as demonstrating the “perfect example” of the use of a microsite in the conversion process. Today, more than a decade later, over 2,000 leads each month are funneled through this microsite with visibility on the search engines nationwide.