Overture Audio Video

Overture Audio Video

  • Overture Audio Video
Challenge

Overture is America’s premier high end audio and home theater systems company known for their rigorously high standards for quality, performance, and value. This reputation has only improved with decades of successful engagements. For the millions of consumers researching high end audio and video equipment on the Internet, Overture’s weak online presence did not reflect its strong offline reputation.

Tactics Employed
SEO
Paid Search
Content Marketing

Program Results

A substantial number of both phone and form leads are driven each month by a strategy executed by Mproven. It’s a major driver for Overture’s business and has given Overture a national presence for over 40 audio/video brands such as Marantz, McIntosh, B&W, Martin Logan, etc.

Mproven has helped to increase Overture’s overall sales revenue by over 30%.