A top position on the search engines for nearly any keyword does not come easy today. Showing up for hundreds of competitive terms, can be a near impossibility. Enter paid search. Because so many companies rely on visitors sent to their website from search engines, the consistency and flexibility of a paid search program offers a valuable solution. The small text ads shown on the very top and very bottom of a search results page cost companies $150 million dollars every day not because they are nice to have, but because if done correctly, they can have a profound impact on a business’s bottom line. Unlike SEO, where being hyper focused is a plus and often times crucial to the success of the program, paid search advertising allows you to reach multiple target audiences each with their own set of relevant keywords and ads. Ads, keywords, and landing pages can all be adjusted depending on performance without the same level of commitment and effort necessary with SEO.
Dollars are in the details.
Mproven’s key team members have been advertising on search engines since the introduction of the pay-per-click (PPC) model in 1998. Since that time, the components available to search engine advertisers in which to optimize a paid search advertising program have grown exponentially. What was once maybe 5 or 10 methods for adjusting campaigns, has become literally hundreds of variables. Time of day, day of week, geo-targeting, callouts, ad extensions, destination testing, and on, and on. The tireless analysis and the continuous adjustments of these program components is where Mproven separates themselves from the basic, “media buy.” Too often today, inexperience and a general unawareness is masked by overspending. We have a saying around the office, one that we adhere to for each and every client. “Dollars should not take the place of experience.” After all, we’re not in this to make Google or Microsoft richer!
Amazingly, the management of the campaign is only half of the equation. Our analysis of user behaviors and modifications to ad destinations, ensures that the right searchers reach the website, and, once they arrive, that they are clear as to what action must be taken.
Our paid search advertising programs are designed to grow businesses by driving qualified leads. An increase in website traffic can be exciting to watch, but these increases are usually a byproduct of our paid search program, not as much a measure of success. An Mproven paid search program is measured by how much we can increase your revenue.